While the Casio smartwatch is likely to be more affordable than other watch manufacturers’ watches, it will probably be more expensive than the average Android Wear smartwatch. The company, which has developed watches in the past with various hear-rate and communication features, therefore wants to develop the flawless smartwatch – one that doesn’t break easily and is simple or feel goods to wear.
Casio says its smartwatch will be close to perfection, a device which will be easy to put on and feels good. Casio hopes to hit ¥10 billion [about $80 million] in smartwatch sales and then expand the biz from there. Furthermore, it’s expected to carry a price tag of around $400, similar to the entry-level Apple Watch, but it’s not final at the moment, and is targeting users involved in outdoor and leisure activities. Casio says it does.